In the last couple of years, I’ve learned a lot with all of you and also way more about the restaurant industry. thanks to all of you. Throughout 2021 we reached amazing results, and this gives us the confidence to open new locations. Our fifth restaurant will be in Orlando, and it’s scheduled to open in 2022.

Facing all of the “small big changes” we are going through; I would like to share some principles that will provide guidance to all of you already working for CHIMA and to the staff being hired in the future to understand how we think and what we believe in.

Knowing how we think and what our believes are will help to make our internal communication clearer while leaning our team towards the same direction. Transparent communication is also the best way to attract qualified staff members who identifies themselves with our values, thoughts and goals.

Most likely, when reading our principles and beliefs, you will notice that some points are not being followed by everyone, including management. However, these are the principles we must follow and apply on a daily basis. They must be our guidance which will help us make decisions aligned with our values, day after day.

Please feel free to reach out should you have any questions. You are always welcome to contact me directly. It will be my pleasure to listen.
Thiago Castro


Clear communication aligns all the team and it is the best way to attract new talents who identify with our thoughts and goals.

Sharing a one-of-a-kind experience

about us

How We Think And What We Believe (Our Principles):

  1. We dream big. We are building a company that grows constantly and is profitable ,which it is worth being part of.
  2. We are a company made of people who think and make decisions. People who lead by example and are responsible for their actions and results.
  3. Our company must be a reflection of our team! A place where excellent people are recognized and can to grow according to their commitment and dedication. Exceptional people deliver the “here and now” but without ever compromising the future. Our company must be the reflection of our team.
  4. We are seeking to attract people with the same values as we have, and those who are looking to grow along with the company.
  5. We are always seeking better results. We drive changes, we take risks, and we learn from our mistakes.
  6. We follow our beliefs, but we value and pay attention to all the feedback we receive from our guests.
  7. We make decisions not based on our goals and/or results but based on what is the right thing to do. The right thing for our staff, and the right thing for our guests.
  8. We value teamwork. We never take shortcuts. We believe in hard work, in the effort we put into all the things we accomplish, in the quality of everything we do, and we always take responsibility for our actions and our team’s actions.
  9. We value transparent and trust-worthy relationships. We believe that clear communication is the key to strengthening relationships. We value an open- door environment where everyone can feel comfortable in sharing ideas.
  10. We believe all details truly matter. The attention, the effort made on how to execute things, how to serve our guests, how to deliver the final product, or a task. This is how we differentiate a good company from an extraordinary company.